What we collect, and what we don’t.

Optional analytics is off until you choose Allow analytics in Privacy choices. Where enabled, Google Analytics helps us understand page visits, broad referral sources, campaign identifiers and contact-link clicks. It does not confirm an enquiry, booking or payment. Google Analytics is not used for advertising personalization or remarketing. Ad measurement is separate and is described in the next section.

Your choice is remembered in this browser. Decline analytics stops optional collection and removes the analytics cookies this site can access. You can change your choice through Privacy choices. If your browser blocks storage, your choice applies only to this visit. A browser Global Privacy Control signal keeps optional analytics off.

After you allow analytics, Google may receive device and browser information and network request data needed to process analytics. We send clean page addresses and approved campaign identifiers, without names, email addresses, phone numbers, enquiry answers or raw query strings. Analytics cookies use the msb prefix and last up to 90 days; later activity may renew that period. Google may process data outside Canada.

Analytics is unavailable on previews and on any version of this site without an enabled measurement configuration. The website and email links work without it. Vercel receives normal request data, such as IP address, browser, requested page and time, to deliver and secure the website.

We advertise on Facebook and Instagram. To measure whether our ads lead to bookings, this website uses the Meta pixel in your browser and Meta’s Conversions API from our server. Ad measurement is on unless you decline it. We use it to measure and improve our own ads. Meta may link these events to your Facebook or Instagram account and, under its own terms, use them to personalise the ads and content it shows you, including other businesses’ ads. See Meta’s Business Tools Terms and manage what you see in Meta’s ad preferences.

What it sends while you browse. When you view a page, click Book a call, or click an email link, the pixel and our server each send Meta the same standard event (page view, content view or contact) with one shared event ID, so Meta counts it once. With the event go a random visitor ID that this site stores in a cookie for up to one year, Meta’s own cookies (_fbp and _fbc), your IP address, your browser type, the page address, the referring page and basic device details (such as screen size and language). If you arrived from a Meta ad, the ad’s click identifier goes too. When you click Book a call, we add that click identifier, our campaign values and these IDs to the booking link, so that our calendar (HighLevel) can connect a booking to the ad.

In Instagram’s in-app browser. In Instagram’s in-app browser, the same measurement goes to Meta via instagram.com. It is the same events and the same choices; Decline ad measurement and Global Privacy Control apply there too.

What it sends when you book or send details. If you book a call or send us details, we send Meta hashed contact details: email address, first and last name, city, state or province, ZIP or postal code and country, whichever we have, together with the visitor ID. Hashing turns a detail into a code before it leaves our systems. If you answer one of our Facebook or Instagram lead forms, we also send your hashed phone number, because Meta already holds it. A phone number you give on our own booking form, or by text message, is not shared with Meta. Meta uses the codes to match a booking, or a later stage such as a booked call, a proposal or a signed agreement, to the ad that led to it, to measure results and to help improve our ads. We do not send the text of your messages, your answers to business questions, or payment details.

Your choices. Choose Decline ad measurement in Privacy choices at the bottom of any page. The pixel then stops, this site removes the visitor ID and the Meta cookies it can reach, and our server sends nothing. A browser Global Privacy Control signal keeps ad measurement off in the same way. Your choice is remembered in this browser, in browser storage and in a small cookie named msb_ads_choice that lets our server respect it. If your browser blocks storage, your choice applies to this visit. Declining does not take back anything already sent. To ask us to stop sending your details to Meta, write to Andrew@mainstreetbookings.com, and after that we stop sending them. You can ask us to delete your details the same way. You can also manage how Meta uses information for ads in your own Facebook and Instagram settings, such as Ad preferences and Activity off Meta technologies.

Meta handles this information under its own privacy terms and may process it outside Canada. Ad measurement is unavailable on previews.

You can send enquiry details directly to us in three ways: by booking a call through the calendar linked from this website, by submitting one of our planned enquiry forms on Facebook or Instagram, or by sending an email. The website host also handles the request data described above.

From the call-booking calendar: your first name, last name, email address, your business name if you choose to give it, the call time you choose and your time zone, and a separate choice, unticked by default, to receive email about that call. The choice is required to complete the booking. The booking form also asks for your phone number so Andrew can call you. The phone number is used only to reach you and is not shared with Meta. It may also ask for an optional ZIP or postal code, which is used, hashed, in the ad measurement described above. When ad measurement is on and you book from our website, the Meta browser and click identifiers, and a site visitor ID, are saved with your booking for ad measurement. HighLevel hosts the calendar and records what you submit. We use these details to hold and prepare for the call and send email about the booked call, such as its invitation, a change or a reminder. That choice covers email about the booked call.

From the planned Marketing Manager form: your first name, last name, email address, business name, role, served city or area, marketing priority, and an email contact-consent choice. This form does not request customer names or customer job details. A newer version of the form will also ask for a phone number and ZIP or postal code, which Meta can pre-fill. More detailed business-fit questions are discussed on the call.

Meta can also provide the submission time and available Page, form, campaign, ad-set, ad, organic, and tracking identifiers. These values show which enquiry route created the submission. They do not establish that two submissions are the same person.

Each form must show this Privacy URL and a separate, required contact-consent choice that is unticked by default. We check the live fields, mapping, notice, and choice before a form is published. We do not infer contact consent from a Page visit, another form, an existing record, or a different business.

From a sales conversation: business-level qualification notes, the self-reported source of the enquiry, scheduling and quote status, the chosen service route, and 0–3 Urgency, Budget, and Fit scores. The Budget score records whether the stated package and direct-media boundaries work for the business. It is not a request for a private financial record.

From email: whatever you choose to write.

Main Street Bookings does not buy or append personal data and does not use website analytics for advertising profiles. Optional website analytics and ad measurement are described above. Meta, Google, HighLevel and Vercel also handle platform or request data under their own privacy terms.

When we deliver the Appointment Pipeline under either agreed billing basis, we keep only the private evidence needed to deliver the work, test whether a booking qualifies, reconcile statements and invoices, and resolve disputes. That evidence can include:

• a pointer to the generated or recovered enquiry and only the minimum source and identity fields needed to preserve the evidence chain;
• the type and time of the prospect’s explicit confirmation;
• the matching calendar entry, or a pointer to it;
• the exclusion checks, booking state, and state history;
• the source and history of a dispute;
• the customer’s capacity agreement; and
• an optional attendance label supplied by the customer.

We do not collect sensitive customer-content details for this service, including clinical or treatment details. Customers must not put those details in records they provide to us for delivery, billing, or a dispute.

Each booking has an opaque reference scoped to that customer. It is not made from a name, phone number, or email address. Statements and invoices show only that reference, an opaque lane code, the reporting month, the booking state, and the fee. They do not copy names, contact details, messages, appointment classes, sources, scheduled dates, or calendar notes. The customer’s private ledger resolves the appointment class, source, and scheduled date, then connects the opaque references to the calendar and evidence records it is authorized to see.

To reply and handle the conversation you started. We use call-booking details to hold and prepare for the booked call and to email you about it under the choice required to complete the booking. If you give contact consent on an enquiry form, we may reply about your enquiry by phone or email. We use sales records to check fit, manage the next action, prepare a quote, record a decision, and learn which acquisition route reaches suitable businesses. We use service evidence only to deliver the work, check qualification, manage capacity, prepare and reconcile billing, report attendance when the customer supplies it, and resolve disputes. We don’t sell or rent your information. The only sharing for advertising is the Meta ad measurement described above, which the Decline control or Global Privacy Control turns off.

We send SMS about your enquiry only if you separately opt in to SMS. Reply STOP to opt out or HELP for help. Message and data rates may apply. Message frequency varies.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties, except the service providers that send our messages for us.

We are small and use a few established services rather than running our own systems.

When an owner-enquiry route is enabled, we use the submitted identity, business details, fit answers and contact-consent record to respond by email and arrange a call. We keep the source identifiers, response and call status, agreement status and verified payment status needed to manage that enquiry. The form states which details it requests before submission. Website analytics does not receive these contact or sales records or the details you submit in the calendar.

Each service has its own privacy terms. We use these services for the purposes described here.

We use services that encrypt data in transit.

If we follow up on enquiries a customer already received, those messages are sent on that customer’s behalf, about booking the appointment the person originally asked about. Follow-up is text-first, with a path to a real person on the customer’s team.

The product boundaries are strict: follow-up covers booking logistics only, contains no marketing, and never covers clinical or treatment content. We verify any legal disclosure trigger before activation. A direct question about automation gets an honest answer.

A private booking record proves a result for service delivery and billing. It does not give us permission to use the result in public. Public use needs separate, optional, written permission that identifies the claim or material. Declining that permission does not change service, fees, or dispute rights.

If permission is given, anonymous use is the default. Naming the customer or using its logo or a quotation needs a separate explicit choice. A prospect’s identity is never used as public proof. Revoking permission stops future use and removes copies we control. It does not change the private service and billing record.

We keep enquiry and service-evidence records while we need them to reply, deliver and reconcile the service, manage the business relationship, keep the service secure, meet legal or accounting obligations, or resolve a dispute.

You can ask what we hold about you, ask us to correct it, or ask us to delete it, by writing to Andrew@mainstreetbookings.com. We honour a deletion request unless we must keep a record for a legal, accounting, security, or dispute-related reason. In that case, we keep only what we need.

If this policy changes, the date at the top changes with it.

1582636 B.C. LTD., which uses Main Street Bookings as a trade name, British Columbia, Canada.
Andrew@mainstreetbookings.com